There are some guidelines which can be adopted while you are searching a parent company at back end that you can set up what is called as reseller hosting business with your brand name t the fore front.

1. What kind of support they are offering ie email only, ticketing system, phone support and a toll free phone. Email only is rather questionable.

2. Do they offer any restrictions to number of accounts in each package, that may limit you and force you to keep upgrading. Of course there cannot be a limitless thing yet you may see how things are designed at long run.

3. Do they offer over selling, this may help new business particularly if they are not mixing over selling with over loading the server. Most hosting companies should be able to manage servers well with over selling.

4. Do they offer domain registration reseller services as well? This keeps you compact.

5. Response time to early sales requests. If they are slow in sales cannot be good in support.

6. Years of experience. Do a whois lookup to see the domain life, OLD IS GOLD, thought the young ones can be even better.

7. Do they provide your name servers ie ns1.yourdomainname you shall need that.

8. Does the offering include dedicate IP and SSL, again at some point of time you shall need these.